Because of the tragic wildfires in our area, it's difficult to think of much else this week. Suffice to say that we are experiencing something unprecedented in recent memory. With literally thousands of homes, businesses, schools and places of worship lost already, this disaster will affect our area for a long time to come.

So first, we would like to express our praise and thanks to all of the thousands of first responders who have worked without hesitation from the first moments; and will stay until the last ember is extinguished. To all of those people putting their lives on the line to save others and to limit the damage wherever possible. Every one of them is a true hero. Thank you all.

Soon teams of disaster relief professionals will surge into the area to try and assist those affected in whatever ways they can. If you'd like to support the relief efforts that will be ongoing for some time, we will provide some links below:

The American Red Cross: Red Cross Website (This website is set up in conjunction with the LA Rams, and assures the donations are flagged for wildfire relief in LA). You can also call 1-800-RED CROSS (800-733-2767) or text the word CAWILDFIRES to 90999 to make a $10 donation.)

The United Way of Los Angeles: United Way Wildfire Response Page

The Los Angeles Regional Food Bank: LA Regional Foodbank Website

World Central Kitchen: World Central Kitchen Website

California Fire Foundation: Cal Fire Foundation Relief Website

The Pasadena Humane Society is fully stocked with donations but can use monetary help. They are also coordinating with the YMCA and Pasadena City College for donation drop offs and pickup for those in need with pets. Their update page is here: Pasadena Humane Society Eaton Canyon Fire Updates

Lastly, the Los Angeles based International Medical Corps is providing evacuees with medical and hygiene assistance: International Medical Corps Website

If you’re a sports fan and want to help, the LA Rams have created a special LAFD shirt and cap from which all proceeds from their sales will be given to the LAFD Foundation and the American Red Cross. LA Rams Store Website

For Hockey Fans the Violent Gentlemen brand has created a shirt, Sweatshirt and cap that will split it’s proceeds between the LAFD and the Orange County Hand Crew (Firefighters seriously injured last September returning home from the Airport Fire). Violent Gentlemen Website

For anyone who is located outside of the Southern California area and unfamiliar with our local geography. Brookhurst Hobbies and everyone here on the team are about 30 miles away from the closest of the fires (Eaton Fire). So, no one here is currently at any risk, we are just very concerned for our friends, neighbors and customers who are located to the north of us in LA County.